Please make sure that you visit The Hub Magazine to read my article on private label vs. national brands and then come back here if you have any comments or questions. Here’s a preview:
When it comes to cultural trends, the only thing that Americans love more than embracing new ones is declaring the death of old [...]
Entries Tagged as 'Marketing'
Long-Live Brands
July 13th, 2009 · No Comments · Marketing
Tags:
Clever social media marketing tactic or Twitter spam? YOU decide.
June 23rd, 2009 · No Comments · Marketing
Yesterday, I made an innocuous tweet describing some of the highlights of my weekend, namely seeing The Black Crowes perform at the Hampton Beach Casino Ballroom and watching “The 36th Chamber of Shaolin.”*
(* Ed Note: The Black Crowes are the last of the great rock bands and “The 36th Chamber of Shaolin” is a classic [...]
Tags:
A Tale of Messy Execution
June 15th, 2009 · No Comments · Marketing
The other day I returned home from a long day of making the marketing to find my front steps littered with about a dozen business cards. This isn’t the first time that it’s happened and it certainly won’t be the last. Many local businesses (painters, delivery restaurants, handymen, etc.) seem to rely exclusively on the [...]
Tags:
Evaluating Performance Reviews
May 19th, 2009 · No Comments · Marketing
With performance review season nearly upon us, I am reminded of the many reviews that I’ve received over the years. While some were long, formal affairs with elaborate corporate forms and others were short verbal conversations, I always learned a lot about myself – or at least how others viewed me – through those evaluations. [...]
Tags:
Twitter & the Future of Creative Content
May 2nd, 2009 · No Comments · Marketing
Yesterday, while paying full retail for Bob Dylan’s new CD, I reflected upon the fact that I chose not to steal the music. Now, truth be told, I haven’t stolen music since the glory days of Napster. But I could have easily procured a free copy of the disc. All I needed to do was [...]
Tags:
