Please pardon the promotional nature of this message but I wanted to spread the word about the launch of two very exciting projects that I’ve been working on.
Steve Gorman Sports!
Last fall I began talking to Steve Gorman, best known as the drummer in the legendary rock and roll band The Black Crowes, about taking the [...]
Entries Tagged as 'Marketing'
Shameless Self-Promotion
March 12th, 2010 · No Comments · Humor, Marketing, Music
Tags:
Social Media #Fail
March 2nd, 2010 · No Comments · Marketing
In general, I’m a big fan of hash tags. Like many things in the social media world they’re both useful and full of comedic possibilities.
Except for one. I’ve grown to despise #fail.
At its best, #fail can be useful shorthand for calling companies out for perceived lapses in customer service. Ideally, companies would be monitoring their [...]
Tags:
"Personal Brand" THIS!
November 18th, 2009 · No Comments · Marketing, NaBloPoMo
One of the big marketing trends this year has been “personal branding.” It’s all over the social media wank-o-sphere and it looks like it’s going to get even bigger in 2010. There are personal branding coaches, blogs, books and how-to guides. The implication seems to be that if you’re not building your [...]
Tags:
Can Hippies Teach Us How to Save Creative Content?
October 1st, 2009 · 1 Comment · Marketing, Music
Let’s revisit the fascinating and frightening issue of the death of newspapers, record companies, broadcast television networks, etc.
The truth is that there’s probably more creative content available currently than at any time in the past. The problem isn’t with the content – the issue is that the old distribution and compensation models are broken. (I [...]
Tags:
Media Fragmentation & Consumer Empowerment Might Be the Least of Your Brands’ Worries in 2010
September 13th, 2009 · No Comments · Marketing
Most advertising pundits these days focus on two interconnected problems that brands face in getting their message out: fragmentation and consumer empowerment.
Fragmentation refers to the explosion of traditional and online media vehicles that appeal to niche audiences. Gone are the days when a brand could reach the majority of their audience simply by buying national [...]
Tags:
Saving The Boston Globe
August 25th, 2009 · No Comments · Marketing
As we all know, the newspaper industry is struggling to survive and nobody knows how to fix it. Years of free high-quality content on the web has trained consumers that there is no inherent value in news content. Disappointing web advertising revenues are killing the bottom-line and it’s probably too late to start charging the [...]
Tags:
Paul Silverman, Mentors and Role Models
August 11th, 2009 · No Comments · Marketing
I was saddened today to hear of the passing of Paul Silverman, founding creative director of Mullen.
I didn’t know Paul very well. Our paths crossed back in ’98 or ’99 at Mullen and we worked on a few things together. At the time I was an Account Supervisor and he was the head of creative [...]
Tags:
A Belated Response to the Unsatisfied Advertising Intern
August 4th, 2009 · No Comments · Marketing
A while back I read an interesting blog post from an intern that was bitching about their tenure at an ad agency (I can’t find the link, sorry). The gist of the complaint seemed to be that the intern was criminally underused and the whole experience was a waste of time.
My initial reaction upon reading [...]
Tags:
The Secret to Giving Effective Creative Feedback
July 24th, 2009 · No Comments · Marketing
One of the most difficult challenges for account service professionals in the agency world is how to deliver effective creative feedback. Or, put another way, how can an account service person give feedback that the creatives will actually listen to?
Today I’m going to give you the keys to the kingdom. I’m going to let you [...]
Tags:
Book Review: “Soul for Sale” by Jay Williams (2009)
July 21st, 2009 · No Comments · Marketing
Book Review: “Soul for Sale” by Jay Williams (2009)
The natural temptation, especially if you were a part of the Boston ad scene at the turn of the century, is to read Jay Williams’ novel “Soul for Sale” as a Primary Colors for the ad set. And while there’s certainly some enjoyment in playing the “who’s [...]
Tags:
