I’m not a huge fan of reality TV. I’m not a huge fan of Alton Brown. In my TV repertoire, Food TV has exactly one role: to watch Guy Fieri late at night when I’m literally too lazy to change the channel with a remote.
I do, however, respect Food TV as a brand. Sure, they’ve put most of the real chef talent out to pasture (Mario, Emeril) but they’ve created a strong property with a sense of place. It reminds me of the Might Marvel Comics Bullpen of the 1970s – a space full of compelling personalities that really only exists in the consumers’ minds.
The reason why I like Next Food Network Star is because the judging criteria and feedback is incredibly valuable to anyone who presents in front of an audience for a living. People like me – your friendly neighborhood ad guy.
Alton, Bobby, Giada and the gang demand that the aspiring talent demonstrate perspective and authenticity, the two key ingredients for truly connecting with an audience.
Perspective is having something unique to say. It’s the ability to introduce new ideas or frame existing ideas is a new way. This is the value that is delivered.
Authenticity is delivering your perspective in a way that is true and real for you. Consumers can’t connect with fake personas no matter how well constructed they are.
it’s fascinating the watch the process of someone realizing their public voice. Let’s just hope that voice doesn’t sound like Paula Deen’s.