Posted on September 30, 2009 by Mitch
Many years ago, I introduced a concept that took the virtual world by storm. My idea was profound yet simple. I called it “work wife” and it was a term to describe your best friend/lunch mate at the office. For many years I rode on the coattails of this glorious invention. It was the crowning [...]
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Posted on September 24, 2009 by Mitch
While traditionally reserved for children and actual pro athletes, we’ve watched with some interest over the last few years as the sports jersey has assumed an unanticipated level of acceptability in American adult wardrobes from coast to coast. Dare we suggest that the sports jersey has become somewhat fashionable?
In just two short weeks we’ll hit [...]
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Posted on September 21, 2009 by Mitch
The term “legend” is tossed around pretty carelessly these days. If you write a good book or win a few games the next thing you know you’re a legend. But in my estimation, a true legend is that rare individual that makes an indelible impression on our culture-at-large. Whether their gift is for art or [...]
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Posted on September 17, 2009 by Mitch
If you’re like me, one of your biggest regrets in life is that you never made it as an Olympic athlete. And even though you stink at sports, find the Olympics kind of boring and are afraid of angry old Romanian men, nothing can stop the dream of standing on the ceremonial riser, collecting a [...]
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Posted on September 15, 2009 by Mitch
I’d be remiss not to comment on the big news in the (Grateful) Dead world. As you probably already know, Bobby Weir & Phil Lesh, coming off the now-completed Dead reunion tour, have announced that they’re forming a new band called Furthur and will be playing three shows in Oakland, CA soon (9/18-20/2009).
The band will [...]
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Posted on September 13, 2009 by Mitch
Most advertising pundits these days focus on two interconnected problems that brands face in getting their message out: fragmentation and consumer empowerment.
Fragmentation refers to the explosion of traditional and online media vehicles that appeal to niche audiences. Gone are the days when a brand could reach the majority of their audience simply by buying national [...]
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Posted on September 10, 2009 by Mitch
With another sure-to-be fantastic season of network television descending upon us, it’s time to share my proprietary methodology for judging the quality of this year’s new shows. Now, please bear in mind that I am generally not a fan of television dramas (unless they feature sexy vampires) because: a) they run so very late at [...]
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Posted on September 7, 2009 by Mitch
It’s well known that I am a trendsetter. A trailblazer, if you will. One who boldly goes where others fear to tread. And while my fashion sense has been charitably described in the past as “disastrous,” I am happy to announce that this summer I have finally done it. I have broken new ground, shifted [...]
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